To launch Jägermeister’s first coffee liqueur, we created a hidden-camera prank that puts a modern twist on the classic Folger’s “Switch” commercial from 1987. In that iconic spot, diners were surprised to find out the gourmet coffee they were drinking was actual Folger’s. But this time we used Jäger shots.
We took over a coffee shop in Austin, TX for a day, filled the place with actors, and surprised unsuspecting guests with a shot of Jägermeister Cold Brew whenever they ordered a normal cold brew. Some people got angry, some confused. And a surprising amount were down to drink first thing in the morning. Because Texas.
