THE WEATHER IS BETTER IN ARUBA

Because Enraging new yorkers is fun

I worked with Aruba Tourism and Vistar to create a series of static and animated OOH ads. But this was no ordinary series of static and animated OOH ads. No no no.

This was a WEATHER-TRIGGERED series of static and animated OOH ads. That’s right. The weather controls the ads now.

This was a fun mini-campaign we ran during Winter 2022 in NYC, Boston, Philly, and DC. It was fully weather-activated and we had custom messages depending on what kind of weather the metro area was currently experiencing - rain, snow, cold, and deep cold. Whenever the temperature dipped below 35 degrees or there was precipitation, our messages would run on subways, buses, digital billboards, and taxis around each city.

Each ad served as a gentle reminder that even though the weather is awful where you are, it’s nice and sunny in Aruba.

Did this piss off people? I don’t have evidence but I like to think so.